Online Marketing or Pay-Per-Click Advertising

Online Marketing or Pay-Per-Click Advertising (PPC)

 

There are over one and a half billion regular Internet users and the vast majority of these, use Google to search for items of interest, just like you do. With Pay per Click advertising you can start to drive visitors to your website which in turn should convert to sales in as little as 24 hours.

 

How does Pay Per Click Advertising Work

 

Google has a market penetration or market share of around eighty percent, which means that for every one hundred people online, eighty of them will experience Google Advertisements or Adwords as they are commonly known as.

 

Whenever anyone uses a search engine this entails typing in a search phrase of what you are looking for, this is what is commonly referred to as a keyword phrase. A keyword phrase can be either a single word such as “cremations” or more commonly a multi-word phrase such as “cremations Perth”

 

With pay per click (PPC) advertising you can have an advertisement displayed for any keyword phrase that you want and best of all you only pay for results. Unlike traditional advertising you can also highly target the audience that see your advertisements so you can be extremely selective of who sees your advertisement and who doesn't. All of this combined means that with our help you can maximise your returns on your advertising spend.

 

Where are my advertisement shown?

 

Whenever someone conducts a search in Google there are two types of search results; the middle of the page contains the organic or free listings while the right hand side and sometimes the top above the free listings contains the sponsored links. With pay per click advertising your advertisements are shown in these sponsored links areas of the results.

 

Side note: to get your website listed in the free area you will need to utilise our search engine optimisation services, see how good we are by typing in cremation Perth into Google, the first four free listings (at time of writing) were clients of ours.

 

Why Should I Use Pay per Click (PPC) Advertising?

 

The simple answer is that if managed correctly there is no better way to attract buyers of your products and services to your website. With pay per click advertising you don't pay for the number of times that your advertisement is displayed on Google, but instead you pay only whenever somebody clicks on the advertisement (hence the term pay per click).

 

This means that you only ever pay for results or visitors to your website and with FX Digital's help that means you are only paying for people to visit your website who are interested in what you have to sell.

 

Let FX Digital take the strain

 

We understand Google Adwords, we've been using them successfully for years and we understand how to maximise your returns, because unlike many other Pay per Click Management companies we are not just interested in sending visitors to your website... because let's face it, all that will do is cost you lots of money. Instead we utilise our experience to send you buyers, these are the people that want to buy the products and services you are offering and by specifically targeting these people we can maximise your Pay Per Click performance.